Exhibition announcement ‘Blue Jeans’ at Centraal Museum Utrecht

An iconic street symbol that can be found in almost every wardrobe: the blue jeans. Worn for more than 150 years, the garment holds an even more longstanding tradition. The exhibition is divided into a number of themes showing the experimental and creative side of jeans: from their origin as work wear in the 17th century, to high fashion in the 20th century, to modern-day jeans. The exhibition also looks at the DNA of jeans: the materials, buttons, labels and their typical indigo blue colour. The highly polluting production process and current innovative sustainable alternatives. A photograph from ‘What We Wear’ will be part of this exhibition.

Date: 24 November 2012 to 10 March 2013
Location: Centraal Museum, Utrecht, the Netherlands